Celebrating 10 years of Eskimo-3 – the practitioner’s No.1 fish oil
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Eskimo-3 has been the most popular fish oil for UK healthcare professionals for ten years. Pure and fresh – you
could say it’s the Rolls Royce of fish oils. So why is it that so many healthcare practitioners choose to
recommend Eskimo 3 over and above the many other brands available?
Are your clients confused about Omega-3?
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With omega-3 in everything from butter and yoghurt to cereal bars, anyone would be forgiven for perhaps being
just a little confused about which products to buy or to recommend. The simple truth is that few of these
products that have jumped on the omega-3 bandwagon will provide a sufficient daily intake. To fully understand
the healthgiving properties of omega-3, we need to recall the story of Eskimo oil: how pioneering researchers
were mystified by the incredibly robust health of the Eskimos and eventually made the discoveries that would
lead to the secret formula and proprietary brand now known wordwide as Eskimo 3.
The high-fat healthy Eskimos
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Eskimo oil is inspired by the original research by intrepid Danish physicians Bang and Dyerberg. It was over 20
years ago that these two physicians were set to become pioneers and change the face of cardiovascular research
forever. Fascinated and intrigued by the seemingly inexplicable health of the Greenland Eskimos, who experience
virtually no cardiovascular disease despite having a diet high in fat, these frontiersmen travelled to Greenland
to live alongside the Eskimos in an effort to uncover the reason for their remarkable health. To their
amazement, the two Danish doctors discovered that despite its high fat content the Eskimos’ diet was rich in a
special healthy form of fat from fish – the now-celebrated omega-3s.
Years of painstaking research
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Tom Saldeen, MD PhD, Professor of Cardiology at Sweden’s Uppsala University, and a prominent researcher
and publisher, expanded on his Danish colleagues’ research and undertook further extensive investigations into
these ‘healthy fats’. Professor Saldeen and his team concluded that omega-3 fatty acids are indeed
highly beneficial to health but are often significantly lacking from the western diet; a fact which has since
become widely accepted. As a result, most of us now suffer from a deficiency of omega-3 in our cells, which is
potentially of huge physiological importance. After a further 10 years’ intensive research Professor Saldeen and
his colleagues set about formulating a fish oil which would help to redress this unhealthy balance when used as
a daily dietary supplement. Even though this research didn't have a name at that time, the developmental
breakthrough that would result in Eskimo-3 had already begun.
At last, the secret of Eskimo-3 revealed...
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One of the greatest hurdles faced by Professor Saldeen and his team during the development of Eskimo-3 was
producing an oil which was both clean and fresh. Of course the fish oil needed to be cleaned to remove all
environmental toxins, but the team found that the cleaning process caused a disturbance in the balance
of antioxidants, making the oil incredibly rancid. The solution? The team believed it was imperative that the
natural antioxidants of the fish oil be restored in order to make the oil safe. Discovering the answer took some
ten years of painstaking research. The result was a patented antioxidant mixture called Pufanox – a mixture that
can stabilise the oil way beyond the capabilities of simple vitamin E alone.
Fresh for an amazing 200 days
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Without doubt many fish oils on the market are rancid when opened, or go rancid within days of being opened.
Top five omega-3 myths exploded
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Myth No.1: Vitamin E alone is enough to keep omega-3 fish oil from going rancid. Wrong. Rancidity tests
have proven that there is no link between vitamin E content and stability. Eskimo-3 has undergone a special
proprietary process to ensure it remains stable long after most of its competitors have gone rancid. If you’re
not currently taking or recommending Eskimo-3, then find out what your fish oil is being stabilised with, and if
the answer is simply vitamin E, you may be recommending the wrong oil.
Myth No.2: Taking flax seed oil is just as good as fish oil. Flax seed oil contains alphalinolenic acid (ALA)
hich can be converted in the body into the beneficial EPA (found directly in fish). However, many people cannot
make the conversion efficiently, resulting in little or no EPA being produced in the body. To increase EPA in
the cells, it is much more sensible to supplement with a direct source of EPA from fish.
Myth No.3: Taking a higher EPA product is better than natural fish oil. Products claiming an extra high EPA
content, or containing either EPA or DHA alone, are likely to be chemically modified. It is often difficult to
cell from the packaging, but the natural ratio of EPA to DHA should be approximately 3:2, whilst the proportion
of omega-3 fatty acids should be approximately 38 per cent of the total oil. Any proportion vastly different
from this is likely to be chemically modified. There is very little research to substantiate the use of high EPA
or high DHA products, as most of the research in existence regarding the benefits of omega-3s has used natural
fish oil. Also, chemically modified oils are less likely to be stable, and therefore go rancid more quickly.
Myth No.4: Many foods, such as milk, bread and eggs, are now fortified with omega-3 oils, so supplementing is
not as important any more. It is true that many food items are now fortified with omega- 3 fatty acids, but the
amount of omega-3s that an average person would glean from these items on a daily basis is minimal. It would
take something like two and a half litres of semi-skimmed omega-3 enriched milk, or 50 fortified eggs to get the
same benefits as an average dose of Eskimo 3 oil.
Myth No.5: Taking an omega-3 supplement is as good or better than eating fresh oily fish. False. No supplement
is better for you than consuming fresh oily fish. However, most of us used to a western diet would struggle to
eat the optimum amount required in a week. From the outset, Eskimo-3 was researched to become the next best
thing to fresh oily fish, something it has achieved for well over a decade through its unparalleled stability
and its secret formulation that includes the addition of remarkable, proprietary Pufanox.
Eskimo-3 is available from Nutri (Imports and Exports) Ltd Freephone: 0800 212 742 www.nutri.co.uk
Meridian House, Botany Business Park, Macclesfield Road, Whaley Bridge, High Peak SK23 7DQ and in
Southern Ireland from PPC (Galway) Ltd Telephone: 00 353 917 53222 Email: ppc@iol.ie
27 Mulvoy Business Park, Sean Mulvoy Road, Galway IE